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 Marketing messages can educate and inform about value proposition, competitive advantages, and why to buy.

  Adding in a level of entertainment doesn't necessarily mean it is fun to watch or exciting to observe, it can simply mean more consumers entertaining the idea of buying, and purchasing your goods or services. 

The best advertising and marketing find a way to blend education and entertainment, and give the consumer a mix of infotainment, keeping them engaged and eager to learn more.